Bay Area Ski & Snowboard
Show™ Offers A Free SuperLift™ Ticket,
Holiday Shopping, Show Specials and Entertainment
October 2007 -
FOR IMMEDIATE RELEASE:
The 12th
Anniversary of the Bay Area Ski & Snowboard Show™ will
offer an innovative lift ticket program that provides a $74.00
maximum value, Tahoe Area SuperLift Ticket™ card that will
be given to all adult admission attendees.
The Bay Area
Ski & Snowboard Show™ will take place three days only at the
San Jose McEnery Convention Center on
November 9, 10 and 11, 2007.
From professional singles and
families, to high school and college students, the fall ski and
snowboard shows represent THE annual kick-off of the winter ski &
snowboard season in Northern California.
Exhibitors will
showcase core companies of skiing and snowboarding, including
Local and Regional Winter Resorts, Winter Sport Tourism
Associations, Adventure Travel Companies and Tour Operators,
Manufacturers of Ski, Snowboard & Winter Sports Equipment and
more! There will be ski & snowboard retailers offering “show
specials” and a Million Dollar Ski & Snowboard Sale with
holiday shopping bargains for the entire family.
A FREE $74.00 maximum value
SuperLift™ Ticket is a valuable special bonus offered to
everyone who buys an adult show entry ticket. The lift ticket
option you choose to redeem will be good at one of eleven (11)
Northern California ski and snowboard resort areas!
In addition,
multiple entertainment areas and daily family events include, Free
Ski Lessons from Heavenly Ski & Ride School instructors
with equipment provided from Any Mountain, a free Climbing
Wall and the ever-popular JEEP®
Tire Chain Installation Contest™!
Northern California
Jeep Dealers,
the Official Auto of The Bay Area Ski & Snowboard Show will
have information about their new 2007 JEEP®
models featuring the all new Jeep® Liberty,
along with the following list of major attractions:
FREE SuperLift™ TICKET WORTH $74.00 MAXIMUM VALUE!
Included with each
regular paid admission is a Bay Area exclusive! This is a
SuperLift Ticket™ program with the following eleven (11)
Northern California resorts:
Alpine Meadows, Bear Valley, Dodge
Ridge, Diamond Peak Resort, Heavenly, Homewood, Kirkwood, Mt.
Rose, Northstar-At-Tahoe, Sierra-At-Tahoe and
Sierra Summit. Plus, exclusive retail bonus offers from
Any Mountain store locations throughout the Bay Area.
Some restrictions apply.
The SuperLiftTicket™ card entitles the
person whose name appears on the front to One (1) Free Lift Ticket
from category A or B or C.
A)
Any Day from 2007 Winter Season Open to December
14, 2007
Diamond Peak
OR Dodge Ridge OR Heavenly OR
Kirkwood OR Mt. Rose OR
Northstar-at-Tahoe
OR Sierra-at-Tahoe OR
Sierra Summit
B) Mondy-Friday, January 7 to
11, 2008
Alpine Meadows OR
Bear Valley OR Diamond Peak OR
Dodge Ridge OR Homewood OR
Northstar-at-Tahoe OR
Sierra-at-Tahoe
C)
Monday-Friday, January 28 to February 01, 2008
Bear Valley
OR Diamond Peak OR
Dodge Ridge OR Homewood OR
Sierra Summit
ANY MOUNTAIN
“TRIPLE BLACK DIAMOND” BONUS OFFER
In
Addition to the Super Lift Ticket, there is a Bay Area
Ski & Snowboard Show DISCOUNT CARD. It includes these retail
bonuses from Any Mountain:
1. 20% off* Any Mountain’s
lowest store price on any one (1) item
thru Dec. 31, 2007 (some restrictions apply - See store for
details).
2. Unlimited free belt waxes
for skis or snowboards. Expires Mar. 31, 2008
3. 25% off*
any rental ski or rental snowboard package off list price. Deposit
required.
* Excludes holidays in 2007/2008:
Nov. 21-25, 2007 ● Dec.14, 2007-Jan. 02, 2008 ● Jan. 19-21, 2008 ●
Feb 16-18, 2008.
All of the benefits mentioned above are part of the SuperLift
Ticket™ & Bay Area
Ski & Snowboard Show™
Discount Card offered excusively at the show. Offer requires a
regular adult admission to the
Bay Area Ski & Snowboard Show™
that must be exchanged at show only. The SuperLift Ticket™&
Discount Card will be issued only during the three days of the
show (November 9, 10 and 11, 2007) and must be presented at the
Participating Resorts Lift Ticket window along with a valid
photo ID required at redemption.
Not valid in conjunction with any other offer. No Cash Value.
Non-Transferable. Cannot be offered for sale or be sold. One per
adult admission. Valid only for 2007/2008 Winter Season at
participating resorts and Any Mountain store locations.
WHERE TO SKI OR SNOWBOARD, HOW TO GET THERE,
AND BACK
Dozens of resort
and winter travel specialists await visitors to The Bay Area
Ski & Snowboard Show™ 2007. These experts offer money saving
packages for singles and families from the following top ski and
snowboard resorts: Alpine Meadows Ski
Resort, Alaska Backcountry Adventures, Badger Pass, Bear Valley,
Booth Creek Resorts, Diamond Peak Resort, Dodge Ridge Ski &
Snowboard Resort, Heavenly Resort, Homewood Ski Resort, Island
Lake Resort, Jackson Hole Mountain Resort, Kootenay Rockies,
Kirkwood Resort, Marriott Timber Lodge, Mica Heliskiing, Mt. Rose
Ski & Snowboard Resort, Northstar-at-Tahoe, ,
Pacific Crest Snowcats, Resorts
Of The Canadian Rockies, Sierra-at-Tahoe, Sierra Summit Resort,
Sun Valley, Swayback Adventure Services,
Tahoe Seasons Resort…at last count!
The
Bay Area Ski & Snowboard Show™
offers visitors a chance to speak directly to so many experts
including top ski and snowboard resorts, retailers and equipment
reps, all under one roof.
ANY MOUNTAIN
SALE AND FACTORY
REP CENTER
Any
Mountain is the Featured Retailer at the
show and will have a fully staffed “satellite store” offering top
quality ski and snowboard equipment, fashions and accessories.
There will be outstanding pre-Christmas values for adults and
children.
Plus, you will
get tips from the pros right at the show! All levels of skiers
and snowboarders can receive one-on-one professional advice
directly from equipment Manufacturer Reps at The Any Mountain
Factory Rep Info Center.
The Any
Mountain Factory Rep Info Center. is sponsored as a public
education area where ski & snowboard manufacturer reps and pros
from
Burton, K2, Atomic, Volkl, Salomon,
Ride, Rossignol, Flow, Smith, Giro, Dalbello, Nordica, Tecnica,
Elan, Roxy, Forum
will take time to help
you select the right equipment for your best season ever.
This is a great
area for consumers to learn about changes in equipment technology
each year and features the newest designs of skis and snowboards.
Shorter lengths and “all mountain”, “mid-fat” and “cruiser”
designs make it easier to turn. From World Cup pros to “Weekend
Warriors”, this means increased access of the mountain and more
control on all runs and through all kinds of snow. How to select
the right size and model of skis or snowboard to match your
ability can be thoroughly explored at the manufacturer reps
exhibits. Even information and the latest designs of terrain park
freestyler’s favorite, “twin tip” specialty skis will be on
display. More info about the latest technology and top brands is
available all year long from the professionals at one of the six
Any Mountain stores throughout the Bay Area. For store
locations go to
www.AnyMountain.net.
JEEP® PRESENTS THE “TIRE CHAIN
INSTALLATION CONTEST™
Test your skills
and challenge a friend! The ever-popular “JEEP®
Tire Chain Installation Contest™” will be sponsored by JEEP®,
the Official Auto Sponsor for the Bay Area Ski & Snowboard
Show™. Prizes for all, but the Big Reward will go to the
fastest contestant at the show who will win a $200.00 Cash Grand
Prize compliments of participating Northern California Jeep
Dealers. Come down, win a prize and try to beat the best
record of 18.04 seconds!
FREE SKI LESSONS FROM HEAVENLY RESORT & ANY MOUNTAIN
All ages can join in for
some winter fun right at the show.
Heavenly Resort will be giving free ski lessons on our
indoor Ski School Ramp right at the show! Bring a novice or
beginner to the show and professional instructors will give them
their first lesson. This is a great way to put a friend or family
member on the road to skiing in a friendly and fun atmosphere.
Free lessons include all equipment from
Any Mountain and
professional instruction from this premier Lake Tahoe resort’s own
Heavenly Ski & Ride School. Plus you can buy your $369.00
Heavenly Resort Season Pass right at the show.
TWO MILLION DOLLAR SALE OF HOLIDAY BARGAINS.
ONE-STOP SHOPPING UP TO 70% OFF
You can also visit the Million
Dollar Ski and Snowboard Sale area sponsored by Pennysaver,
with super bargains on new and previous season merchandise.... all
priced to move and just in time for Holiday shopping!
In addition to the
Million Dollar Ski and Snowboard Sale, other retailers
booths will include Any Mountain, Hughes Ski Hut, Mammoth
Sporting Goods, Mel Cotton’s, Nor-Ski & Sport, Snowbunny, Sport
Chalet and more, who will bring a huge selection of
equipment and clothing all under one roof at the
Bay Area Ski & Snowboard Show™.
They all combine to give you one-stop shopping convenience for new
and current season merchandise, plus holiday “Show Specials” you
can’t get anywhere else.
FREE CLIMBING WALL COMPLIMENTS OF JEEP®
All visitors to the show have a FREE
chance to try their hand (…and feet!) on a 25 foot high rock
climbing wall. See if you are pre-season
fit and ready for the ski & snowboard season! Northern
California Jeep Dealers sponsor professionally
trained instructors who will be on hand to make the climb safe and
easy for children, as well as, adults.
$15,000.00 of GIVEAWAYS AND
PRIZES AT EXHIBITOR BOOTHS!
In addition to
the bonus voucher for a FREE Lift Ticket, worth up to $74.00, to
one of eleven (11) Northern California ski & snowboard
resorts that adult ticket holders receive with admission,
exhibitor booths will be giving away thousands of dollars of great
prizes to lucky winners. Plus the $200.00 cash prize
for the overall fastest time at the Jeep® Tire Chain
Contest™ and free lift tickets for the winner of each contest
held! Random Drawings for Free Lift Tickets to
Northstar-at-Tahoe, Sierra-at Tahoe and Bear Valley Resort are
among the many resorts that have donated prizes.
ALASKA HELI-SKI & TAHOE BACK
COUNTRY TRIPS TO LUCKY WINNERS!
A
fantastic grand prize trip will be given away courtesy of the
Bay Area Ski & Snowboard Show™ and Swayback Adventure
Services. Stop by the Swayback booth
and enter
for to win an incredible Alaska Helicopter skiing trip to the
Valdez Peninsula! This perfect helicopter skiing and snowboarding
package is brought to you by Alaska Backcountry Adventures.
Then, we are
going to put another lucky winner in the Heart of Tahoe's "Snow
Zone"! Swayback is also giving away another exciting and memorable
trip to Lake Tahoe’s backcountry with the only Snowcat Skiing and
Snowboarding service in the area. This is a jaw-dropping, all day
adventure between Squaw Valley and Sugarbowl with Pacific Crest
Snowcats! Check it all out at
www.swayback.com.
THE GOOD DOGS ALWAYS WEAR WHITE
Our Official Snow Dog mascot
greets you at Jeep® display at the show entrance. This
friendly and remarkable purebred White German Shepherd, named
"Shasta" carries a “badge” and is looking to rescue hikers, skiers
or snowboarders in distress. This amazing animal is a K9 member
of the California Rescue Dogs Association, Lake Tahoe Avalanche
Rescue Association and Canadian Avalanche Rescue Dogs
Association and is being trained to locate lost or missing
people in and around the mountains of California.
Shasta learned to ride the chairlifts
so she can be air-lifted to remote areas by helicopter to search
for lost hikers, snowboarders and skiers. Most of the time,
Shasta enjoys being a safety ambassador at California winter
resorts, playing with kids and adults during Ski School breaks,
and as an official member of the Ski Patrol, joyriding in
helicopters & snowcats.
Rick Strasser, is Shasta’s owner and
trainer, and has been a member of various emergency and rescue
services for over twenty years. Rick is currently the Commander
of the Kern County Sheriff’s Department Search Canine Unit, a
Canine Specialist for the State of California & The U.S National
Parks Service in King’s & Kern Counties. Strasser, has been
instrumental in the safe rescue of hundreds of careless or unlucky
lost children… and adults.
Shasta and Rick
will personally welcome show attendees and together they will
demonstrate how these canine heroes (& their trainers!) safeguard
our lives and quickly capture our hearts. Come meet our Official
Snow Dog mascot during personal appearances at the Jeep®
Dealers Display at the Main Entrance of the show
or at our Fireside Chat™ Seminar Stage
exclusively at The Bay Area Ski Show & Snowboard
Expo™.
TICKET INFORMATION AND WEBSITE:
www.BayAreaSnowShow.com
Updates and
details, including an on-line ticketing option where you can print
your tickets right from your home computer, show hours, an
exhibitor list and hot links, features, and driving directions are
available online:
www.BayAreaSnowShow.com.
• ON-LINE TICKETS:
Print right from your computer. No Discounts Apply.
www.BayAreaSnowShow.com
• ADVANCE PURCHASE TICKETS: Available at
Any Mountain Stores
Save
$3.00! On Full Price Adult Tickets Only! Limited to stock on hand.
• BOX OFFICE: Full Price tickets are also available at the
San Jose McEnery Convention Center Box Office on show days.
Don’t miss the
Bay Area Ski & Snowboard Show™,
at the San Jose McEnery Convention Center. It is all under
one roof and you get a FREE $74.00 maximum value SuperLift
Ticket™ good at any one of eleven (11) ski and snowboard
resorts with Regular Admission! The latest winter travel
bargains, ski and snowboard experts, money-saving tips; loads of
family entertainment and holiday bargains galore from Any
Mountain Stores and the Million Dollar Ski and Snowboard
Sale will make this the best ski or snowboard trip you will
take all season.
2007 FACT SHEET
BAY AREA SKI & SNOWBOARD SHOW™
HOURS:
Friday - November 9,
2007 3:00pm-10:00pm
Saturday - November 10,
2007 10:00am-9:00pm
Sunday -
November 11, 2007 10:00am-5:00pm
TICKET PRICES**:
$15.00** -
REGULAR ADMISSION**
Includes FREE SuperLift
Ticket™!**
Available at Convention Center Box
Office or Online at www.BayAreaSnowShow.com
** Some restrictions apply (see
details below)
$12.00**
- ADVANCE PURCHASE ADMISSION AT ANY MOUNTAIN store
locations only
$ 3.00
- Children 6-11 (no free lift ticket)
Available at Box Office Only
FREE
- Children under 6 (no free lift ticket)
** REMEMBER… This price
includes the FREE $74.00 Maximum Value "SuperLift Ticket™"
program with your choice of one offer from one of these eleven
(11) resorts: Alpine Meadows,
Bear Valley, Diamond Peak, Dodge Ridge, Heavenly , Homewood,
Kirkwood, Mt. Rose, Northstar-At-Tahoe, Sierra-At-Tahoe and Sierra
Summit.
This will give everyone who purchases a Regular Admission ticket
to the Bay Area Ski & Snowboard Show™ a Free Bonus
of a $74.00 Maximum Value Adult Lift Ticket to their
choice of eleven (11) great winter resorts when they
visit the SuperLift Ticket™ Redemption Booth ONLY located
inside the Bay Area Ski & Snowboard Show™! This
all-mountain lift ticket is valid during the 2007/2008 winter
season. (See details below).
SUPER LIFT
TICKET™
OFFER DETAILS:
A SuperLiftTicket™ card will be issued to you in exchange
for your Show Admission Ticket at the 2007 Bay Area Ski &
Snowboard Show™ only. It entitles the person whose name
appears on the Show Admission Ticket to One (1) Free Lift Ticket
from category A OR B OR C. SuperLiftTicket™
card must be presented at Participating Resorts Lift Ticket
window. Valid photo ID required. Not valid in
conjunction with any other offer. No Cash Value. Non
Transferable. Valid only for the 2007/2008 winter Season.
The SuperLiftTicket™ card entitles the
person whose name appears on the front to One (1) Free Lift Ticket
from category A or B or C.
A)
Any Day from 2007 Season Open to December 14, 2007
Diamond Peak
OR Dodge Ridge OR
Heavenly OR Kirkwood OR Mt. Rose
OR
Northstar-at-Tahoe
OR Sierra-at-Tahoe OR
Sierra Summit.
B) M – F, January 7 to 11,
2008
Alpine Meadows OR
Bear Valley OR Diamond Peak OR Dodge Ridge OR
Homewood OR Northstar-at-Tahoe OR
Sierra-at-Tahoe.
C)
M – F, January 28 to February 01, 2008
Bear Valley
OR Diamond Peak OR
Dodge Ridge OR Homewood OR
Sierra Summit.
SEASON PASS BONUS OPTION!
Attendees have even more options if they want a deal on a
SEASON PASS! Our Bay Area Ski & Snowboard Show™ "SuperLift
Ticket™" can be exchanged for a discount on a season pass to many
of the participating resorts. Details available at the show on a
resort-by-resort basis.
Any Mountain
“Triple Black Diamond” Bonus Offer includes:
1. 20% off* Any Mountain’s
lowest store price on any one (1) item thru Dec. 31, 2007 (some
restrictions apply - See store for details).
2. Unlimited free belt waxes for skis
or snowboards. Expires Mar. 31, 2008
3. 25% off* any rental ski or rental
snowboard package off list price. Deposit required.
* Excludes these holidays in
2007/2008: Nov. 23-26 ● Dec.16-Jan.02 ● Jan.13-15 ● Feb 17-19.
All of the
benefits mentioned above are part of the SuperLift Ticket™ offer
that is redeemable at the show with a regular adult admission to
the
Bay Area Ski & Snowboard Show™.
The SuperLift Ticket™ card will be issued only during the three
days of the show (November 09, 10 and 11, 2007) and must be
presented at the Participating Resorts Lift Ticket window along
with a valid photo ID required at redemption. Not
valid in conjunction with any other offer. No Cash Value.
Non-Transferable. Cannot be offered for sale. One per adult
admission. Valid only for 2007/2008 Season at participating
resorts and Any Mountain store locations.
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